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Austin L. Church
January 1, 1970
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Established freelancer

At the beginning of your freelance career, building your portfolio seems like a chicken-and-egg scenario: “I need a portfolio to get clients, and I need clients to build my portfolio. I’m stuck!”Another concern that I hear from freelancers I coach is, “Won’t clients just leave if I have no experience? I haven’t been doing this since 2009 like you.”We all have to start somewhere. You can build your online portfolio in weeks instead of months with four simple tactics:"Working with Austin was key for me and my work. He is an incisive thinker. Together, we were able to rework my products and pricing which was instrumental to the growth of my business. By shifting to productized services, I was able to generate $60,000 in new business in five weeks, effectively quadrupling my rate. That’s a big win in my book."

Spend Less Time

No Experience

I divide projects into two buckets: Portfolio and Payroll.“Payroll” describes the projects we say yes to because we need the money. There’s nothing wrong with saying yes to a project even if you’re not excited about the work or the client’s industry. Take the money, friend. Exceed the client’s expectations. Pay your bills and live to fight another freelance day.A word of advice though: If you don’t want more of that type of work, then don’t include that project in your online portfolio. It’s better to have a small portfolio of projects you’re really proud of than one populated with projects you’d rather bury.The optics matters. Perceptions of your brand matter. If certain projects don’t accurately represent your skills or quality or reflect well on your judgment or professionalism, then don’t make them public.I once wrote a bunch of web content for a concrete polishing company. The work was… uninspiring. I had to pinch myself to stay awake. The client was thrilled with the end result, I deposited the final check, and I immediately told… no one.

Business     Freelance     Coaching